Wednesday, December 14, 2011

Rachel at The Bodacious Beauty, which is scheduled to open at the Twenty Ninth Street Mall in Boulder late December. Makeup by DeAnne Grasinger, using D Lauren Cosmetics, sold exclusively at The Bodacious Beauty. (Photo by Molly Plann of The Bodacious Beauty. )

DeAnn Grasinger had me at the pink claw-foot tub.

Then she introduced me to her Victorian chaise lounge and her closet of corsets and bustiers. And then -- heaven help us, fetch my smelling salts -- she brought me into a pink room accented by pink pinkness, where she introduced me to her own mineral make-up line, skincare treatments and stuff like Boulder's only HydraFacial machine. I wanted to ask her what it was, but instead I think I asked her to marry me.

Grasinger is Boulder County's Superwoman. But I don't mean in the comic book kind of way. She's like a super woman, as in queen she, as in the creator of the ultimate haven for girls.

She calls it a boutique spa like you've never seen before.

And it really is. At The Bodacious Beauty, clients can get a wide variety of spa treatments (chemical peels, waxing, facials, microderm, temporary eyelashes), get a makeover and new makeup, go shopping for lingerie and then capture it all in a boudoir photo shoot. The studio has a half a dozen different scenes, from tall mirrors to a (less subtle) bed. You can bring your own outfit, or shop in the on-site store.

"It's like a haven where a woman can come and be herself in a safe and nurturing environment, and explore who she is and learn what's the best look for them without being chastised," Grasinger says.

And then capture that moment in time, she says.

The Bodacious Beauty (a name Grasinger's father helped her coin shortly before his unexpected death) is currently running out of Grasinger's in-home studio, and is scheduled to open at Boulder's Twenty Ninth Street Mall (on the second floor, above Starbucks) just after Christmas. The grand opening party is scheduled for Jan. 21, Grasinger's 45th birthday and the day that she will realize a dream that started when she was 13 years old.

That's when her Aunty Fanny introduced her to makeup. It became her passion, and Grasinger says she remembers telling her dad that vacation that she wanted to have her own makeup line some day.

She launched it, called D'Lauren (a combo of her name and her daughter's) about 16 years ago. Over the years, the mother of three added more spa treatments, is formulating her own skincare line and most recently decided to expand services to include photography and boudoir.

The idea came after Grasinger and a friend treated themselves to boudoir photos just for fun.

"We realized it was a perfect addition," she says. "Women get skincare treatments, learn make-up and show off who they are, and once they've realized their potential, we can capture that."

The Bodacious Beauty offers membership packages, from $39.95 a month for a twice-a-year makeover and full line of D'Lauren cosmetics. Add regular spa treatments to the package and the monthly rates rise, too.

Photo shoots start with $199 up front and increase based on the add-ons and products (such as books, canvas prints, calendars).

Grasinger plans on franchising within the year, with plans already in the works for DC, Soho, LA and Seattle.

"Watching women fall in love with themselves is the most gratifying thing. It makes my heart swell," Grasinger says. "Whether you're 18 or in your 60s, when you see yourself and you come out of your shell, it's the most unbelievable thing."

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