High-end fashion in Longmont

Danielle Seiss has it rough. She is surrounded by jaw-droppingly stunning clothes all day long. This might not sound so terrible -- unless you've also worked selling something that you love. Then you know the amount of self-control it takes to not blow your entire paycheck before it hits the bank.

Seiss is the owner of Apparel Valley, a high-end fashion boutique that opened in downtown Longmont two weeks ago. The shop, which first launched online in 2009, already has a following, and features quality, timeless women's clothes, accessories and gifts with a European flair. The racks are filled with some of

Colorado's best designers, as well as products that support disadvantaged women around the world. All items are chosen for simultaneously being elegant, yet practical. Like machine-washable leather. Or boiled wool, which has the warmth of wool but with a smoother texture and lighter weight.

"The problem we have is we love everything in our store," Seiss says, with a laugh. "I appreciate it when people buy things in my size."

She's holding a long, fitted red fleece trench coat-inspired jacket with an oversized external pocket and asymmetrical buttons. The shop has been open for three days and it's almost sold out of all of the scarves. That's a good problem to have, Seiss admits, for the shop's sake and her own.

"It's dangerous working around beautiful clothing," she says. "It's like setting a chocolate cake down in front of (yourself) and saying, 'I'm not going to touch that.'"

  Indeed, it's dangerous seeking out and writing about beautiful clothing, too. Seiss let me try on the Covelo Degas jacket, a below-the-knee-length boiled wool jacket, dip-dyed to have a gradient of teal color, and accented with dramatic ruffles and oversized fabric flowers ($318). While wiping the drool off my chin, I sized up Seiss to determine if I could outrun her out the front door. I decided the length of the jacket might slow my stride, reluctantly hung it back up and went to smother my envy in greasy hash browns in Janie's Cafe a few doors down.

Every resident in east Boulder County should be sending Apparel Valley, 471 Main St., a thank you card, for bringing some legitimate fashion to this side of the Rockies.

The shop's staple is Longmont-based Icelandic Design (icelandicdesign.com), which makes sweaters and jackets in the handicraft tradition of Iceland, where the founder is from. My favorite Icelandic Design piece is an Asian-print inspired sweater called the Taiko: 100 percent wool, $238, in charcoal and gold (two of the top colors for this fall).

Clothes in Apparel Valley range from $48 to $400 a piece. Accessories start at $38. And if you're looking for inexpensive gifts, check out the Cube Suds (locally made all natural soap), starting at $8.

For more info on Apparel Valley, check out facebook.com/ApparelValley, apparelvalley.blogspot.com, or buy online at apparelvalley.com.
 
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'50s style goes to my head

My grandma washes her hair once a week. I now understand why.

I am recovering from a bouffant.

My mother-in-law turned 50 on Saturday. In celebration, we held her a ’50s-theme party, complete with an inflatable juke box, retro record decorations and sloppy joes from Barbecue Bob’s (yeah, I wasn’t quite sure how that fit in either, but no one complained – except me when I sloppy joed on my white apron. Yes, apron. Read on).

In typical overboard Heckel manner, my mom and I decided to get our hair professionally “did” at a Loveland salon, Serenity Hair Designs.

Four hours later, we fox-trotted out with flippy ends and roots ratted toward the heavens. My bouffant incorporated a thick headband. My mom’s: a droopy white bow. She rocked the bobby socks and canvas shoes, a swing skirt, pearls and a pink polka-dot scarf.

I accented my white eye shadow with a pleated, June Cleaver button-up dress and square-toed buckle shoes. I added a white apron for the funny factor (I don’t know how to serve cookies even if they come straight from the Safeway bakery).

I thought my costume was totally the cat’s pajamas.

Until several days later – still scraping the hairspray out of my locks – I stumbled upon www.fiftiesweb.com and learned my look was entirely ’60s. The fifties were soft, feminine and curly. No blow dryers and tangle towers.

Golly, if I’d known that then, maybe I could comb through my hair today.

I blame the inspiration for pouf-head on my gramma, who to this day sleeps in a satin cap as to not disturb her stiff hair-cocoon. She gets her tresses washed and formed at the parlor every Saturday. (By Friday afternoons, she’s usually reaching for a fork or candle snuffer to itch her scalp without disturbing the ‘fro.)

And after hours of cooking under the astronaut-helmet hair-dryer, I don’t blame her for trimming her beauty routine to a weekly affair.

Of course, unlike mine did, my gramma’s ‘do looks timelessly stunning. I can’t imagine her with any other style. It’d throw my world off axis, like when your teacher gets a bad haircut or when my dad shaved off his beard after 21 years.

Some styles should never change. And could it be that everything comes back in style if you just wait long enough?

Tell that to the poor kid at McDonald’s who was too confused to give me my soda on Saturday.
My husband was supposed to pick me and my mom up from the hair place, but he couldn’t find it. I sucked down a Diet Coke in about 8 seconds and therefore needed another one, so we told him to meet us under the nearby big yellow arch.

By how he scowled at me, I’d say the cash-register kid didn’t appreciate my ensemble. I wanted to grab him by the ears and ask him if his mama didn’t teach him no manners. That lil’ whippersnapper looked about 10 years old, anyway. Don’t know what they’re doing hiring toddlers. And the only straws left were too short for my cup. I almost asked for my 79 cents back.

Oh, heavens. My gramma’s hair has gone to my head.

Photo by Iman Woods.